The game is aimed towards a more casual audience. In order to do that, the game needs to be easy to learn and hard to master.
The majority of the player's motivation to play our game will come from the Action and Social aspects of the game.
The fast paced gameplay and the really simple concept makes it a perfect pick up and play kind of game. Also, since the game is multiplayer it will appeal to the social players looking for connections.
This means that the features of the game needs to be aligned with these player values. Meaning, make the game faster and chaotic, with twists and turns! Also, make sure that the players are able to share their experiences.